Clash of Codes: Flag Football Gets the RB Treatment

Call Up

The NFL wanted to ignite buzz around flag football with a crossover moment that could resonate with younger audiences.

The solution? Collaborate with Rising Ballers to bring American football and global football together – a one-of-a-kind event at Tottenham Hotspur’s stadium comprising assets that sat across Rising Ballers, NFL and 20+ influencer’s channels.

Tactics

Certified hosted the Ultimate Football Cup – an all-out face-off between athletes from both codes:

Fast-paced flag vs. football reaction challenges
Live takeovers on RB from the sidelines
Full coverage across all social platforms, blending BTS, recaps, and game-day hype

We delivered 50+ pieces of content across platforms, including two full takeover campaigns and custom assets that merged both worlds seamlessly.

Certified Work

Millions of views, fully organic and over target. Cross-Culture Impact.

Delivery of one of the most engaging intros to flag football in youth culture to date.

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