Athlete & Content Productions

Experiential

Influencer

Creative

Football, music & a global cultural event: Spotify x Santan Cup x Rising Ballers

Call Up

Spotify wanted to embed itself deeper into the football conversation, not just as a streaming platform, but as a culture carrier. Cue the Santan Cup – Dave’s annual all-star football event – this time Rising Ballers was brought in to own the coverage, fuel the vibes, and amplify the message to a plugged-in, football-first audience.

Tactics

We kept things agile but sharp:

• Hero content focused on Player Playlists blending Spotify’s strengths with RB’s next-gen tone.
• RB takeovers added real-time energy and pushed the audience straight into Spotify’s ecosystem via CTAs (like Dave’s “Who We Be” playlist).
• All content dropped in a tight window post-event, with visuals and captions styled to feel native to our community.

Certified Work

Big connection. Fast turnaround. Drove traction on social. Audience hooked.

The content sparked comments, saved playlists, and brought the event to life online. Delivered under pressure and on-point.