Game On: EE x Rising Ballers Level Up Matchday Content
Call Up
EE wanted to amplify its Game Day campaign with content that connected football and gaming in a way that felt organic to young audiences.
The challenge? Deliver branded assets that didn’t feel like ads – and do it across four cities, with top talent and tight timelines.
Tactics
Certified Collective handled end-to-end creative across four shoots, blending EE’s brand into Rising Ballers’ authentic football tone of voice. We delivered well over 200% of the agreed content – from giveaways to drill content, all tailored natively for TikTok and Instagram.
The XBOX collab became a hero moment, generating record engagement with zero paid support.
Every asset was built with platform-native visuals, community insight, and shareability in mind ensuring EE was a key part of football content that fans want to watch.
Certified Work
Results that speak volumes.
Organic Wins. 11x more likes than EE’s previous best-performing post – without paid spend.
Audience Growth. EE’s social channels gained thousands of new followers during the campaign.
Mass Engagement. Millions of impressions and engagements with constant community interaction.
Overdelivered. Just under a month to plan four shoots in four major cities, with a 72 hour edit window until go-live. All on time, without delays.
