Boots on Ground. Call of Duty®: Warzone™ x Rising Ballers
Call Up
Activision needed to launch its Tournament Favourites Bundle in a way that spoke to a younger, global football-first audience – not just gamers. The goal? Drive awareness, competition entries, and social heat by blending the energy of Warzone™ with the global cultural pull of football and popular creators.
Tactics
We went live across three key phases – bundle reveals, gameplay trailers and IRL tournament content.Our roster brought star power: AFC Bournemouth’s Max Aarons, influencer Tyrique Hyde, and Warzone™ creator OllMS. Content ranged from full gameplay to short, reactive BTS stories – platform-native and built to perform. We flooded social platforms with a mix of organic and paid, keeping the rollout fluid, flexible, and bang on trend.
Certified Work
Cross-platform, cross-culture success
Millions of views, over target with high-impact storytelling and engagement. Launch assets were a hit; IG stories crushed it in reach and resonance. Instagram led for impressions, TikTok showed strength in short form. Personal shoutouts from talent confirmed smooth shoots and high vibes on set.
