Media Amplification

Creative

Strategy

Extending beyond existing fanbases for Man United

Call Up

The brief was simple. Manchester United wanted to connect an adidas capsule collection launch with youth culture extending beyond their existing fanbase. 

RB was briefed proactively to produce both hero and supporting campaign assets, with the campaign content landing on both Man United and RB’s social channels.

Tactics

• RB delivered content from concept to production enabling the collection to be worn by influential fans, creators and music legend (and Manchester local), Peter Saville.
• Our community-led content connected the MUFC brand to fans beyond the football sphere tapping into the iconic homegrown music scene in Manchester and beyond.

Certified Work

RB’s approach haloed the ‘heartbeat’ of Manchester – representing the ‘new order’ of creators, talent and musicians driving the music scene forward and it performed.

A tight turnaround, from brief through to production this project was taken on by RB and delivered within just 10 days.