Cementing Skechers Football as a Major Player
Call Up
Entering one of the most competitive categories in the world – football footwear – is no joke. Skechers, traditionally marketed to a non-performance consumer, decided to do just that in 2023. The challenge? Shift brand perception, win credibility among a football consumer, and go toe-to-toe with legacy sport giants – quickly.
Tactics
Rising Ballers has been working collaboratively with Skechers as their retained agency since before launching into football.
So far, we’ve delivered:
- Product storytelling across nearly 10 global boot launches – powered by integrated campaigns with Rising Ballers’ agency end-to-end remit spanning across strategy, insights, athlete activation, influencers, and IRL events.
- Stand out ambassador collaborations embedding Skechers in football culture
- Live events engaging grassroots players in an authentic way
Standout brand moments so far include:
- End-to-end ideation, production, and delivery of Skechers Football’s first ever global TVC
- Harry Kane’s Golden Boot drop: a limited-edition release selling out in 30 minutes
- Anthony Elanga Christmas Surprise: community-first initiative humanising the brand and driving mass reach.
- A new global campaign in the summer of 2025 linking up England’s Kudus, Turkey’s Yilmaz and Spain’s Isco for a huge spot.
Certified Work
Scene shocked
Skechers Football smashed launch expectations, with demand increasing at pace and Tier 1 retailers won over.
Perceptions flipped
Once overlooked by younger audiences, Skechers is now seen as a credible, culture-connected football brand.
Socials lit up
Rapid follower growth and high-impact creator collaborations have turned Skechers into a feed-worthy name in football.
Credibility earned
From grassroots pitches to pro-level partnerships, Skechers showed up where it matters – and got noticed.
The Commentary
