Making Moves: Delivering Speed, Style & a Showcase for Sports Direct x Nike
Call Up
Sports Direct and Nike were ready to drop the Mad Ambition Pack and needed a cultural moment that connected directly with youth culture.
The brief? Make noise, build hype, and give the boots a launch that resonated.
Tactics
So, we built a two-part experience:
- Morning: A high-energy Speed Challenge featuring London’s fastest ballers.
- Afternoon: A showcase match in front of Premier League scouts – a huge opportunity.
Across media platforms, we delivered an array of social-first assets, combining drone shots, iPhone footage, and first-person storytelling – all branded seamlessly for Sports Direct and Nike.
The tone stayed authentic, the visuals platform-native, and the audience? Fully locked in.
Certified Work
Mass Reach. Millions of views and engagements across channels.
Breakout Content. From fast feet to drone clips, every asset told a different story – and it worked.
On the Ground. 10+ players got trial opportunities off the back of the showcase. Real platform, real change.
Creative Trust. Shot fast, edited fast, approved fast, all without losing creative edge.
