Capturing the moment for Toshiba x Cole Palmer

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Toshiba wanted to align their “Seeing is Believing” platform with youth culture and rising talent – just as the nation looked ahead to the Euros. RB stepped in to deliver “Our Time” a premium, social-first photo story featured on RB starring one of the world’s biggest names in football: Cole Palmer.

Tactics

Shot and delivered a sleek visual campaign designed to feel elevated yet accessible, spotlighting Palmer in a way that connected with Toshiba’s brand values and Gen Z’s lens.
A raw, stylish look at a player in his moment – tying in perfectly with the optimism of the summer and the narrative of potential fulfilled.

Certified Work

100K+ engagements from minimal output – showing the power of a strong community alongside strong creative assets. Perfect synergy.

Toshiba’s brand message and RB’s tone of voice fused seamlessly through talent, timing, and aesthetic.

Campaign elevated. Palmer’s hype star rose, and the content met the moment.

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